KCG Connects XL Spring Summit 2008

The exclusive networking event for AR team leaders

Lakeway Resort and Spa, Lakeway, Austin TX

May 8-10 2008

Background

KCG has led the way in building valuable content based networking events for the AR community for over three years. Now - in response to overwhelming demand - we have tailored this invitation only event to those AR executives that lead teams of 5 or more AR professionals in technology vendor organizations that exceed $1 billion in annual revenue.

These highly qualified individuals will meet at an exclusive Texas Hill Country lakeside retreat to spend one and a half days discussing some of the key issues they face in 2008. We expect no more than about 20 delegates to attend this rarified special event and learn how their peers and equals tackle some of their most burning chalenges.

Summary Agenda

 

	Thursday May 8th
7pm -10pm	Evening arrival and networking includes dinner and drinks – Josey’s bar & grill
	Friday May 9th
8.00	Breakfast and networking	Introduction and welcome
8.30	Session 1 - Finding, hiring and retaining great AR talent	We’ll talk about how to find the right people, what you need to pay them, what they will expect, and how to manage their professional development. Also, how to use 3rd parties to help.
9.30	Networking Break
9.45	Session 2 - Managing complex AR organizations	We’ll discuss how to structure winning AR organizations for different shapes and sizes of companies, what kind of budgets they need and how you can put your best foot forward to the rest of the organization.
10.45	Networking Break
11.00	Session 3 - Navigating analyst firm product offerings - Forrester	Special Guest - Eric Brown - VP and Research Director for the Technology Industry Client Group at Forrester. Navigating analyst firm product offerings – The complexity is astounding. The clarity, like mud. In-depth discussions, with help from the analyst firms themselves, on how their product offerings work, which ones are best for you and how to get the most from your relationship with the analysts.
12.00	Networking Lunch -
1.00	Session 3 continued - Navigating analyst firm product offerings – Gartner	Special Guest - Ken Davis - SVP HTTP at Gartner
2.00	Networking Break
2.15	Session 4 - Doing business with analyst firms	Closed discussion on getting the best deals from the analyst firms. We’ll share our experiences with negotiations, managing the research buying process, best practices for procurement and leveraging the analyst firm’s sales reps.
3.00	Networking Break
3.30	Session 5 - AR measurement and metrics	What works and what doesn’t. We’ll see real-world examples of how large AR programs measure themselves with particular emphasis on the metrics that matter most – measuring how AR affects what the analysts write, think and say.
4.30	Day's wrap up and lessons learned
5.30	Drinks & Dinner – Travis Restaurant - includes pre dinner drinks, wine and four course meal.
	Saturday May 10th
8.30	Breakfast and networking
9.00	Session 6 - Escalating analyst problems	What do you do when they get it wrong? What if you just can’t seem to get through? We’ll share our experiences, successful strategies, and those that didn’t work.
10.00	Networking Break
10.30	Session 7 - Making the case	Strategies and data for building the case for AR. How do you convince others in the organization of the value of AR? What data works best to make the case? Where do you get the data you need and how do you build the best possible case.
11.30	Wrap up and action items
12.00	Networking Lunch
	After lunch optional activities may be booked through the hotel – golf, spa, boat/jet ski rental etc. For details click HERE

• Agenda subject to change
• Cost per delegate is $695 including all meals, drinks and materials. Delegates are responsible for their own accomodation and other costs by dealing directly with the hotel: Lakeway Resort Web Site
• Questions? - call (512) 334 5943 or e-mail HERE
• To Register  - click HERE
• KCG ModulAR clients may pay by charging 1.5 units to their account.