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KCG Other Resources:

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What AR Pros need to know!

NEW - KCG Basics - lower cost options for AR strategy advice

Four key new products

Targeting : KCG Basics Benchmarks - segment specific target lists and MBC's, a lower cost option


Training : Do your internal constituencies understand and leverage best practices?

  • Interactor Training : Do your spokespeople make the most of their time in front of the analysts? - now including KCG Basics web based training, a lower cost option
  • Sales Force Training : Does your sales force understand AR and help you find great references? - now delivered as KCG Basics web based training, a lower cost option


Metrics : Do you regularly measure the impact your AR program has on coverage and exposure?

  • New KCG Basics Syndicated Analyst Perception Audit based MAP Scorecards - a lower cost segment study alternative

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