KCG and CIO Connect Present -

Analyst Acumen - Services for End User Technology Buyers (ETBs)

Read the announcement HERE

1. Are you taking advice from the right individual analysts for your current technology initiatives?

2. Are you integrating their research and inquiry services effectively into the selection process?

3. Are you buying the right services at the best price from the right analyst firms?

KCGs Analyst Acumen services help Technology Buyers maximize the value that Industry Analyst Firm subscriptions can bring to the process of buying and deploying major new technology initiatives. Each technology purchasing decision should be supported by the input of the right analysts in the right way at the right time.

End User Technology Buyers can dramatically improve the value and insight they extract from their subscription to the analyst's firm research into the decision making process - with Analyst Acumen.

They can also significantly reduce the level of noise and the degree of wastage by engaging with small cadres of specific analysts in different ways in different parts of the specifying and buying process - effectively reducing risk and improving deployment success rates.

Finally, Analyst research and advisory services are expensive and dealing with the firms requires specific knowledge of their exact product offerings and pricing policies to gain maximum value from each contract.

There is no longer any need to just "loosely involve" analysts in the buying cycle - KCG helps you turn it into a scientific engagement process.

Sign up for FREE CIO Connect/KCG Webinars HERE

KCG has two free White papers for ETB IT leaders on the subject:

White paper #1 - The IT leader's guide to working with industry analysts

To receive a copy click here

White paper #2 - Five lessons learned – effective engagement strategies for IT leaders working with Industry Analysts

To receive a copy click here

KCG is undertaking research into the use of Analyst Research in the buying pattern of larger companies - please take the survey HERE