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What AR Pros need to know!
KCG helps Technology Buyers maximize the value that Industry Analyst Firm subscriptions can bring to the process of buying and deploying major new technology initiatives. Each technology purchasing decision should be supported by the input of the right analysts in the right way at the right time.
End User Technology Buyers can dramatically improve the value and insight they extract from their subscription to the analyst's firm research into the decision making process.
They can also significantly reduce the level of noise and the degree of wastage by engaging with small cadres of specific analysts in different ways in different parts of the specifying and buying process - effectively reducing risk and improving deployment success rates.
There is no longer any need to just "loosely involve" analysts in the buying cycle - KCG helps you turn it into a scientific engagement process.