KCG Coverage Metrics

Independent, consistent measurement of research coverage and tone

Consistent, reproducible, custom search based research

• Conducted within the firewalled research of all the major firms
• Constrained by keywords – client defined
• Standard grid of 10 analysts and six vendors – client defined
• Coverage period client defined – 3, 6 or 12 months trailing timeline

Spreadsheet report format

• How many times did the specified analyst write about each vendor?
• What was the average tone of that coverage for each vendor?
• Optional measurement of media coverage generated by specified analyst

How do coverage metrics help?

• Passive metrics – no limit to timing, frequency or complexity vs. surveys
• Identifies changing analyst positions on vendors
• Allows the AR team to focus on quickly counteracting negative trends
• Over time, feed comprehensive time based trending dashboards

See Sample HERE

For more details including pricing please contact KCG via e-mail HEREl