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Analyst Relations Training

Certification - in one day


Free KCG Services:

Free Webinars

Key updates every month

Free White Papers

Key Analyst Relations subjects!

Free Newsletter

20 issues per year!

Free AR Audit

8 point program checkup!

Free AR Clinic

Analyst Relations issue?



KCG Community:

KCG Connects

Networking Opportunities!

Jobs in AR

Who's hiring?!

Freelance

Practitioner Network



KCG Other Resources:

"The Book"

The Analyst Relations "Bible"!

AR Dept. Survey

What AR Pros need to know!

KCG Syndicated Analyst Perception Audit-SAPA

Independent interview based analyst feedback

Analyst firm approved, industry standard methodology

  • Questionnaire approved by senior management of all the major firms
  • Annual scheduled interviews of over 2-300 analysts and 30 firms
  • Firm sponsored with highest response rates

Guaranteed usable results and advice

  • Unlimited participation in all four studies where relevant
  • Simple annual subscription – small extra charge for each report
  • Every report comes with best practice and specific advisory backup
  • Delivery starts six to eight weeks after end of research period – May, Aug, Nov and Feb

Complete 2012 schedule by general technology category

  • Q1 – Outsourcing and Services
  • Q2 – Networking and Telecoms
  • Q3 – Hardware, Servers, Storage and Semiconductors
  • Q4 – Enterprise software including ERP, CRM, BI, PLM and Security

Program Effectiveness Metrics (PEMs) are reported overall (with range) and by firm and include:

  • Interaction frequency
  • Responsiveness
  • Reference quality
  • Messaging & positioning communication
  • Access to management
  • Reactive or proactive?
  • Overall program effectiveness

See Sample Program Effectiveness Metrics HERE

Shortlisting Likelihood Scores (SLSs) are reported overall with range, by firm and as anonymous analyst level data - in three timeframes:

  • Have you short listed this vendor in the last 3 months? – Yes/No
  • Likelihood you would short list this vendor now? - Scale
  • Are you short listing vendor more/less than 12 months ago? - Scale

See Sample Shortlisting Likelihood Scores (SLSs) HERE

For more details including pricing please contact KCG via e-mail HEREl

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