KCG Syndicated Analyst Perception Audit-SAPA

Independent interview based analyst feedback

Analyst firm approved, industry standard methodology

• Questionnaire approved by senior management of all the major firms
• Annual scheduled interviews of over 2-300 analysts and 30 firms
• Firm sponsored with highest response rates

Guaranteed usable results and advice

• Unlimited participation in all four studies where relevant
• Simple annual subscription – small extra charge for each report
• Every report comes with best practice and specific advisory backup
• Delivery starts six to eight weeks after end of research period – May, Aug, Nov and Feb

Complete 2012 schedule by general technology category

• Q1 – Outsourcing and Services
• Q2 – Networking and Telecoms
• Q3 – Hardware, Servers, Storage and Semiconductors
• Q4 – Enterprise software including ERP, CRM, BI, PLM and Security

Program Effectiveness Metrics (PEMs) are reported overall (with range) and by firm and include:

• Interaction frequency
• Responsiveness
• Reference quality
• Messaging & positioning communication
• Access to management
• Reactive or proactive?
• Overall program effectiveness

See Sample Program Effectiveness Metrics HERE

Shortlisting Likelihood Scores (SLSs) are reported overall with range, by firm and as anonymous analyst level data - in three timeframes:

• Have you short listed this vendor in the last 3 months? – Yes/No
• Likelihood you would short list this vendor now? - Scale
• Are you short listing vendor more/less than 12 months ago? - Scale

See Sample Shortlisting Likelihood Scores (SLSs) HERE

For more details including pricing please contact KCG via e-mail HEREl