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Analyst Relations Solutions by KCG
KCG Analyst Relations Product Overview
- KCG's products will help you build a stronger, more targeted Analyst Relations program to convince the analysts of your strengths and leverage them to help you to sell more products and services.
- KCG has built its business on giving technology vendors clear methodology driven processes by which to strengthen and simplify their analyst relations programs.
- Each product is tried, tested and backed by satisfied reference clients.
- We answer the eleven key questions about your AR program:
Targeting : Are you targeting the right analysts to support your go-to-market initiatives?
Now including KCG Basics Benchmarks - segment specific target lists and MBC's, a lower cost option
Training : Do your internal constituencies understand and leverage best practices?
- Practitioner Training : Is you AR team trained in program development?
- Interactor Training : Do your spokespeople make the most of their time in front of the analysts?
Now including KCG Basics web based training, a lower cost option
Now KCG Basics web based training, a lower cost option
Metrics : Do you regularly measure the impact your AR program has on coverage and exposure?
- Analyst Research Metrics : How often do analysts cover you and your competitors and is that coverage positive, negative or neutral?
- Analyst Media, Blogs and Twitter Coverage Metrics : How much coverage for you and your competition do your analysts generate in the media, in blogs and on Twitter?
- Syndicated Analyst Perception Audits : How well do your analysts rate your AR program versus your competition and how likely are they to short list you?
- New KCG Basics Syndicated Analyst Perception Audit based MAP Scorecards
KCG Basics - a lower cost segment study alternative
KCG Advisory Services : Do you ever need help with AR strategy, advice or best practices?
- Need help getting the best bang for your buck from your analyst fir contracts?
- How do you check and prepare your precious references before exposure to the analysts?
- How do you best prepare the whole company for a Magic Quadrant or Wave submission?
- How do you get the best participation and traction from your Analyst Event?
- How do you best prepare for an Analyst Tour to maximize traction?
- How do you deal with any problem or issue using best practices based experience?
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