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Analyst Relations Training

Certification - in one day


Free KCG Services:

Free Webinars

Key updates every month

Free White Papers

Key Analyst Relations subjects!

Free Newsletter

20 issues per year!

Free AR Audit

8 point program checkup!

Free AR Clinic

Analyst Relations issue?



KCG Community:

KCG Connects

Networking Opportunities!

Jobs in AR

Who's hiring?!

Freelance

Practitioner Network



KCG Other Resources:

"The Book"

The Analyst Relations "Bible"!

AR Dept. Survey

What AR Pros need to know!

Analyst Relations Solutions by KCG

KCG Analyst Relations Product Overview

  • KCG's products will help you build a stronger, more targeted Analyst Relations program to convince the analysts of your strengths and leverage them to help you to sell more products and services.
  • KCG has built its business on giving technology vendors clear methodology driven processes by which to strengthen and simplify their analyst relations programs.
  • Each product is tried, tested and backed by satisfied reference clients.
  • We answer the eleven key questions about your AR program:


Targeting : Are you targeting the right analysts to support your go-to-market initiatives?

Now including KCG Basics Benchmarks - segment specific target lists and MBC's, a lower cost option

Training : Do your internal constituencies understand and leverage best practices?

  • Practitioner Training : Is you AR team trained in program development?
  • Interactor Training : Do your spokespeople make the most of their time in front of the analysts?
Now including KCG Basics web based training, a lower cost option
  • Sales Force Training : Does your sales force understand AR and help you find great references?
Now KCG Basics web based training, a lower cost option

Metrics : Do you regularly measure the impact your AR program has on coverage and exposure?

  • Analyst Research Metrics : How often do analysts cover you and your competitors and is that coverage positive, negative or neutral?
  • Analyst Media, Blogs and Twitter Coverage Metrics : How much coverage for you and your competition do your analysts generate in the media, in blogs and on Twitter?
  • Syndicated Analyst Perception Audits : How well do your analysts rate your AR program versus your competition and how likely are they to short list you?
  • New KCG Basics Syndicated Analyst Perception Audit based MAP Scorecards
KCG Basics - a lower cost segment study alternative

KCG Advisory Services : Do you ever need help with AR strategy, advice or best practices?

  • Need help getting the best bang for your buck from your analyst fir contracts?
  • How do you check and prepare your precious references before exposure to the analysts?
  • How do you best prepare the whole company for a Magic Quadrant or Wave submission?
  • How do you get the best participation and traction from your Analyst Event?
  • How do you best prepare for an Analyst Tour to maximize traction?
  • How do you deal with any problem or issue using best practices based experience?



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