KCG for CIOs - Targeting

The analyst landscape

• Which firms have the relevant client base – the right case histories?
• Which analysts cover the technology you’re buying?
• Which analysts know your business?
• What is the analysts firm’s engagement model – written research, inquiry, consulting?

How to avoid wasting money

• Research relationships based on deployment priorities
• Simplify and align your firm roster
• Buy exactly the services you need

Complete targeting methodology

• KCG researches 400+ firms, 2300+ analysts globally
• KCG identifies every analyst covering your TECHNOLOGY INITIATIVE
• Recommended individual analysts list supplied in spreadsheet format

KCG asset base

• 2300+ analyst profile database
• Unlimited access to 50+ analyst firm’s research
• Includes all key verticals and Point Players
• Over 500 Benchmark projects in 8 years

Four stage process

• Detailed client briefing on the technology deployment planned
• Database search and “suspect” list production
• In depth research scan & target list completion
• Delivery call to client team

For more information click HERE

KCG is undertaking research into the use of Analyst Research in the buying pattern of larger companies - please take the survey HERE