Key updates every month
Key Analyst Relations subjects!
20 issues per year!
8 point program checkup!
Analyst Relations issue?
The Analyst Relations "Bible"!
What AR Pros need to know!
Completely revised for 2013 and now delivered in just 15 minutes, this eight step review will help you score your program against the market leaders on the key parameters of successful influence.
Brand new content - now delivered in just 15 minutes - covering the latest Metrics Best Practices: Analyst Perception Audits, Research Coverage Metrics, Media Coverage Metrics, Blog Metrics and Twitter Metrics. Metrics design and typical outputs shown.
New for 2013, this 15 minute snapshot shows you five things you need to do every renewal cycle to get the most out of every dollar you spend with the analyst firms!
KCG outlines the major firms - their different business models and value propositions and how this year's market breaks down in coverage and share! Now updated with 2012 numbers!
KCG shows you how the big firm's "signature" research is used and how to maximize your participation and position in Quadrants, Waves and other highly visible landscapes.