Analyst Relations Webinars by KCG

"AR, Sales and References"

• Wednesday August 25th at 11 am CDT - Register HERE
• Tuesday september 21st at 11 am CDT - Register HERE
• Tuesday October 26th at 11 am CDT - Register HERE

We always see a steady increase in the need to do a better job of connecting sales and AR. On one hand sale represents the best "radar" for detecting analyst activity in your deals, on the other sales can often use AR as the "whipping boy" for deals lost for many other reasons. How do you cut through the noise?

One of the biggest challenges for an AR practitioner is getting and keeping enough of the right references to prove their case with the analysts. KCG distills down some the conventional wisdom about how to build and maintain a pool of references and your sanity at the same time:

"Eight steps to world class AR "

• Wednesday July 21st at 11 am CDT - Register HERE
• Wednesday August 18th at 11 am CDT - Register HERE
• Wednesday September 15th at 11 am CDT - Register HERE
• Wednesday October 27th at 11 am CDT - Register HERE

One of KCG's most popular webinars, formerly known as "AR Basics", this eight step program serves as a starting point for new AR programs and a simple review background for more mature programs. How does your program stack up?:

"Measuring your AR Program's Effect"

• Thursday July 22nd at 11 am CDT - Register HERE
• Thursday August 19th at 11 am CDT - Register HERE
• Thursday September 16th at 11 am CDT - Register HERE
• Thursday October 28th at 11 am CDT - Register HERE

A classic KCG Webinar brought bang up-to-date with the latest strategies for competitive effectiveness metrics, including active and passive metrics, workable methodologies and the impact of the major firm's policies on your ability to measure.

"Analysts, Media and Metrics "

• Friday August 13th at 10 am CDT - Register HERE
• Friday September 17th at 10 am CDT - Register HERE
• Friday October 22nd at 10 am CDT - Register HERE

A webinar with our partners Apollo Research demonstrates their two tracking products, talks about the why and when of measuring analyst's connections to journalists and the media and shows how to apply relevant metrics.