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Analyst Relations Training

Certification - in one day


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Eight subjects every month

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What AR Pros need to know!

Analyst Relations Webinars from KCG

PLEASE NOTE: KCG webinars are FREE but are NOT open to employees of the analyst firms or of PR firms other than KCG partners.

"KCG Connects Networking calls"

  • Friday February 19th at 11 am CDT - Register HERE
  • Friday March 19th at 11 am CDT - Register HERE
  • Friday April 23rd at 11 am CDT - Register HERE

Join your peers on this monthly round up call...

"Top Ten Tough Time Tips"

  • Tuesday February 23rd at 11 am CDT - Register HERE
  • Tuesday March 23rd at 11 am CDT - Register HERE
  • Tuesday April 27th at 11 am CDT - Register HERE

Simple, best practices base checklist to get the most out of your staffing levels and contract budget as the times get tougher...

"Measuring your AR Program's Effect"

  • Thursday January 21st at 11 am CDT - Register HERE
  • Thursday February 25th at 11 am CDT - Register HERE
  • Thursday March 25th at 11 am CDT - Register HERE
  • Thursday April 29th at 11 am CDT - Register HERE

A classic KCG Webinar brought bang up-to-date with the latest strategies for competitive effectiveness metrics, including active and passive metrics, workable methodologies and the impact of the major firm's policies on your ability to measure.

"Blogs and AR "

  • Wednesday February 17th at 11 am CDT - Register HERE
  • Wednesday March 17th at 11 am CDT - Register HERE
  • Wednesday April 21st at 11 am CDT - Register HERE

One of the hottest subjects in our market. The proliferation of blogs from analysts at major firms as well as those of independent analysts has - in theory - both complicated our landscape and increased our challenges. How does KCG view the new world?

"AR and Sales "

  • Tuesday February 16th at 11 am CDT - Register HERE
  • Tuesday march 16th at 11 am CDT - Register HERE
  • Tuesday April 20th at 11 am CDT - Register HERE

We always see a steady increase in the need to do a better job of connecting sales and AR. On one hand sale represents the best "radar" for detecting analyst activity in your deals, on the other sales can often use AR as the "whipping boy" for deals lost for many other reasons. How do you cut through the noise?

"References - the life blood of AR "

  • Thursday February 18th at 11 am CDT - Register HERE
  • Thursday March 18th at 11 am CDT - Register HERE
  • Thursday April 22nd at 11 am CDT - Register HERE

One of the biggest challenges for an AR practitioner is getting and keeping enough of the right references to prove their case with the analysts. KCG distills down some the conventional wisdom about how to build and maintain a pool of references and your sanity at the same time:

Eight steps to world class AR "

  • Wednesday January 20th at 11 am CDT - Register HERE
  • Wednesday February 24th at 11 am CDT - Register HERE
  • Wednesday March 24th at 11 am CDT - Register HERE
  • Wednesday April 28th at 11 am CDT - Register HERE

One of KCG's most popular webinars, formerly known as AR basics, this eight step program serves as a starting point for new AR programs and a simple review background for more mature programs. How does your program stack up?:

"Analysts, Media and Metrics "

  • Friday February 26th at 10 am CDT - Register HERE
  • Friday March 26th at 10 am CDT - Register HERE
  • Friday April 30th at 10 am CDT - Register HERE

A webinar with our partners Apollo Research demonstrates their two tracking products, talks about the why and when of measuring analyst's connections to journalists and the media and shows how to apply relevant metrics.

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