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The Analyst Relations "Bible"!
What AR Pros need to know!
Written by KCG's CEO Bill Hopkins (himself a former Gartner Analyst) this guide lays out the worldwide industry analyst landscape and the basics of a strong strategic outbound AR program. Use this guide to educate internal constituencies and gain executive support for a well thought out program.
KCG has led the market in AR program metrics for over 10 years - and has developed the only program approved by Gartner. From the basics of how you justify your department's budgets and existence using metrics, to advanced techniques for dashboarding your results over time, this white paper will help you build or enhance your program's metrics. Written by KCG's CEO Bill Hopkins (himself a former Gartner Analyst)
In this white paper we discuss the things that Sales needs to know about analysts and AR and the best practices and tips and tricks for how to best communicate these fundamentals to Sales and the rest of the organization. Written by KCG's CEO Bill Hopkins (himself a former Gartner Analyst)
Preparing for your analyst firm contract negotiations - how much to spend with which firm, what to buy and how much to pay for each service - is a complex and agonizing process for most tech vendors. In this white paper we show you clear lists of things to do to demystify the process, remove the fear and end up with better and less expensive deals. Written by KCG's CEO Bill Hopkins (himself a former Gartner Analyst)
Written by Catchpole Corporation's CEO Terry Catchpole this white paper gives a host of best practice based advice on building and running an executive speaker program.