Analyst Relations White Papers – Free from KCG
These free Executive level guides are perfect for refreshing your own expertise or for internal distribution to explain and win support for AR department objectives.
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“NEW – REVISED March 2017 – The Executive Guide to Analyst Relations – 7.0”
Written by KCG’s CEO Bill Hopkins (himself a former Gartner Analyst) and completely updated for Spring 2017, this guide lays out the worldwide industry analyst landscape and the basics of a strong strategic outbound AR program. Use this guide to educate internal constituencies and gain executive support for a well thought out program.
“The Executive Guide to Measuring Your Success at Analyst Relations” TOTALLY REVISED SEPT 2016
KCG has led the market in AR program metrics for over 15 years – and has developed the only program approved by Gartner. From the basics of how you justify your department’s budgets and existence using metrics, to the NEW Coverage Impact Analysis and new styles and advanced techniques for dashboarding your results over time, this white paper will help you build or enhance your program’s metrics. Written by KCG’s CEO Bill Hopkins (himself a former Gartner Analyst) and Stephen England.
“The Executive Guide to Integrating Analyst Relations and Sales “
In this white paper we discuss the things that Sales needs to know about analysts and AR and the best practices and tips and tricks for how to best communicate these fundamentals to Sales and the rest of the organization. Written by KCG’s CEO Bill Hopkins (himself a former Gartner Analyst)
“The Executive Guide to Getting the Best Deal from Analyst Firms”
Preparing for your analyst firm contract negotiations – how much to spend with which firm, what to buy and how much to pay for each service – is a complex and agonizing process for most tech vendors. In this white paper we show you clear lists of things to do to demystify the process, remove the fear and end up with better and less expensive deals. Written by KCG’s CEO Bill Hopkins (himself a former Gartner Analyst)
“Best Practices for Speaker Program Management “
Written by Catchpole Corporation’s CEO Terry Catchpole this white paper gives a host of best practice based advice on building and running an executive speaker program.