Independent, consistent, weighted analysis and scoring of research coverage volume and tone

Consistent, reproducible, custom search based research

 

Conducted within the firewalled research of all the major firms

  • Constrained by keywords – client defined
  • Standard grid of 10 analysts and six vendors – client defined
  • Coverage period – client defined – 3, 6 or 12 months trailing timeline
  • Includes links to all Research notes

 

Spreadsheet report format

  • How many times did the specified analyst write about each vendor?
  • What was the average tone of that coverage for each vendor?
  • Weighting for analyst/firm influence
  • Weighting for research type and impact
  • Includes all data from Coverage Metric plus weightings

 

How do coverage metrics help?

  • Passive metrics – no limit to timing, frequency or complexity vs. surveys
  • Identifies changing analyst positions on vendors
  • Allows the AR team to focus on quickly counteracting negative trends
  • Over time, feed comprehensive time based trending dashboards

 

See Sample Metric Data Sheet HERE

See Sample Dashboard HERE

For more details including pricing please contact KCG via e-mail HEREl