Analyst Driven Exposure Metrics (EIAs)
Exposure Impact Analysis Coverage Metrics
How analysts generate exposure and how to measure it
KCG Exposure Impact Analysis Methodology
- Powered by Lexis Nexis’ Newsdesk product
- Constrained to market level/BU by key words
- Media/Social source selection menu – print, online, blogs, communities
- Three months historical data limits
- Weightings by source circulation/readership and media type (optional)
KCG Exposure Impact Analysis Reporting
- Volume, tone and impact scores
- Matrix of up to10 analysts and up to 5 Competitors
- Clients chooses key words, analysts, competitors and sources