Analyst Driven Exposure Metrics (EIAs)

Exposure Impact Analysis Coverage Metrics

How analysts generate exposure and how to measure it

KCG Exposure Impact Analysis Methodology

  • Powered by Lexis Nexis’ Newsdesk product
  • Constrained to market level/BU by key words
  • Media/Social source selection menu – print, online, blogs, communities
  • Three months historical data limits
  • Weightings by source circulation/readership and media type (optional)

 

KCG Exposure Impact Analysis Reporting

  • Volume, tone and impact scores
  • Matrix of up to10 analysts and up to 5 Competitors
  • Clients chooses key words, analysts, competitors and sources