Seminars - Bio/Test

Bill is the founder of The Knowledge Capital Group (KCG), a strategic advisory firm focused on helping vendors in the enterprise and Internet software marketplaces to be more successful. Bill is frequently quoted in the trade and business press and regularly presents at trade shows and conferences around the world. He is recognized as a cutting-edge thought leader in the marriage of traditional and Web based enterprise business systems and has served as an advisor to some of the world's most successful innovators of customer and business-oriented solutions. Prior to launching KCG, Bill was an executive at SMART Technologies. Before joining SMART, Bill launched and was research director for the Gartner's Marketing Knowledge and Technology (MKT) service. Prior to Gartner, Bill held executive and international management positions at Gentia Software, Dun and Bradstreet's Sales Technologies, Inc. subsidiary, the SAS Institute and GE Capital Corporation. He has a B.S. from Babson College.

Attendee Testimonials

"This was an outstanding seminar that provided the insight into the analysts community, in real time that we can start applying right now. It was worth every penny!"
--Marketing Communications Manager, eCRM Solutions Development Company

"This was an invaluable seminar - time and money well spent, 5 times over!"
--VP Worldwide Marketing, Enterprise Project Management Software Company

"Don't even pick up the phone unless you've taken this course. It gives vital information as to why analysts do what they do and how."
--Marketing Relations Manager, Broadband Service Solutions Company

"A very comprehensive and informative seminar in working with the all important industry analyst community."
--Chief Strategy Officer, Internet Applications Service Provider

"I wish I could have attended 20 years ago!"
-- SVP Marketing, Internet Software Company

"If we can execute on 50% of this, we will be successful, very successful"
-- CEO, Content Management Software Company

"No other seminar on analyst relations compares to KCG's "Working with the Analysts" seminar."
-- Director of Analyst Relations, Consulting Firm

"If you cannot deal with the analysts effectively as an organization, the analysts will keep you out of the deal entirely. KCG prepares you for the relationships that make or break your company."
-- President, CRM Startup

"This session was actually useful! Concise information insightfully presented. I wish I had the benefit of the material prior to our first analyst tour."
-- VP of Marketing, Internet technology company