Services for End User Technology Buyers (ETBs)

KCG helps Technology Buyers maximize the value that Industry Analyst Firm subscriptions can bring to the process of buying and deploying major new technology initiatives. Each technology purchasing decision should be supported by the input of the right analysts in the right way at the right time.

End User Technology Buyers can dramatically improve the value and insight they extract from their subscription to the analyst’s firm research into the decision making process.

KCGlineThey can also significantly reduce the level of noise and the degree of wastage by engaging with small cadres of specific analysts in different ways in different parts of the specifying and buying process – effectively reducing risk and improving deployment success rates.

KCG Targeting for CIOs

KCGlineThere is no longer any need to just “loosely involve” analysts in the buying cycle – KCG helps you turn it into a scientific engagement process.

KCG Process for CIOs

KCGlineDuring the course of an engagement, issues will arise and KCG will be there with phone and web based support for 12 months.

KCG Advice for CIOs

 KCGlineKCG is undertaking research into the use of Analyst Research in the buying pattern of larger companies – please take the survey HERE.