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AR Methodology |
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KCG Methodology Overview
KCG's products are all based on our proprietary Target-Plan-Execute (TPE) methodology
- Target
- Most Critical Step
- Accurately assess individual analyst's value to your influence program
- Plan
- Completed after targeting but prior to outreach
- Flexible, strategic and programmatic
- Best practices based
- Execute
- Active internal program, with some outsourcing
- Dedicated program ownership
- Based on plan
- KCG's 8 point plan for any AR program:
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