KCG AR Metrics Products
The industry’s most complete Metrics programs
- Compatible with KCG targeting and best practices
- Consistent reproducible results based on KCG developed methodology and algorithms
- Uses industry leading tracking software
- Used by some of the most sophisticated AR organizations
Level 1 – What they write – KCG Coverage Metrics - Click HERE for more details
- Passive, regular reporting across 50+ firms
- Optional media quotes tracked with Factiva software
- Special reports and outsourced access to ALL research via KCG
Level 2 – What they think – KCG Analyst Perception Audits
- KCG interviews of target analysts – blind, with competitive data
- KCG leverages its relationships with 50+ analyst firms
- For Syndicated Analyst Perception Audits - click HERE
Level 3 – What they say – KCG Win/Loss Analysis - Click HERE for more details
- KCG manages outsourced Win/Loss analysis of 40-200+ “C” and “D” level execs
- Focuses on finding analyst influence in deals won and lost with competitive data
- KCG partners with Evalueserve, recognized market leaders in
this type of survey work
KCG CARD System - Click HERE
- Complete Analyst Relations Dashboards
- Scheduled and aligned systems based on Coverage Metrics and Analyst Perception Audits
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