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Analyst Perception Audits |
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KCG – the trusted intermediary
- The only way to conduct truly blind studies
- Sponsored by key executives through all major firms
- Cover 500+ analysts at 30+ firms
- Very high response rates (>95%)
- Limited to 6 major studies each year - see schedule (subject to change)
- Considerable discounts for advanced sponsorship (plus input into analysts and vendors surveyed)
| Subject |
Field Work |
Published |
Outsourcing & IT Services
-ITO
-BPO
-Application Outsourcing
-Help desk/Call Center Outsourcing -Data Center Outsourcing
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December 2006 |
February 2007 |
Networking & Communications
-Mobile & Wireless Services/Equipment
-Networking & Telecommunications Services/Equipment
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February 2007 |
April 2007 |
Hardware, Storage and Semiconductors
-PCs, Laptops & Handheld Devices
-Servers & Storage
-Print Markets & Management
-Semiconductors
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April 2007 |
June 2007 |
Vertical Markets
-Financial Services, Banking, Insurance -Healthcare -Manufacturing
-Retail/Distribution -Public Sector
-Energy & Utilities
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June 2007 |
August 2007 |
Enterprise Software
-CRM/BI
-ERP
-SCM & Logistics
-HCM
-PLM
-Security & Privacy
-Hosted Applications
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August - October
2007 |
October - December 2007 |
Outsourcing & IT Services
-ITO
-BPO
-Application Outsourcing
-Help desk/Call Center Outsourcing -Data Center Outsourcing
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December 2007 |
February 2008 |
Proven, customizable methodology
- Sample frame of 20 target analysts
- Includes up to 9 competitors
- Fixed, pre approved 16 question survey
- Complete metrics on AR program effectiveness
- Competitive scores on likelihood of being short listed in the past, now and versus same time last year
- Research and reporting completed in 8 weeks
- Syndicated research, completely customized reports based on individual results
- Detailed Power Point report included
Answers the most important questions in AR:
- What are the key analysts thinking about my AR program vs. my competitors ?
- How is my AR program changing the analyst’s opinions?
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Resources |
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