KCG Win/Loss Analysis Products

AR focused, conducted by experts

• KCG acts as project manager, outsources logistics
• Fast, cost effective, competitive data from key buyers

Proven, customizable methodology

• Sample frames of 40,100 or 200 target CIOs/Directors

• 40 sample – directional information
• 100 sample – good statistical basis
• 200 sample – excellent statistical validity

• Guaranteed response rates
• Includes up to 4 competitors and up to 20 questions
• Research and reporting completed in approx 8 weeks
• Detailed Power Point report included

Answers the most important questions in AR:

• What are the key analysts thinking about me and my competitors ?
• How is my AR program changing the analyst’s opinions?

For Sample questionnaires, pricing and schedules - Click HERE.

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Project Management expertise included

• Questionnaire and sampling frame design
• Report, interpretation and hard actionable advice
• Advice on sample size and statistical validity included

Operational Overview

• Design phase for questions and sample frame, including choice of up to 4 competitors
• Sample is a 50:50 mix of wins and losses
• Target sample sizes 40,100 and 200
• Client provides 2x to 4x total names (higher number means faster and more accurate results)
• Evalueserve conducts “C” and “D” level telemarketing, scheduling and completes telephone based interview process

Report

• Quantitative breakdown of analysts encountered, role in buying process and opinion of client and competition
• Includes transcripts of all relevant comments and other anecdotal output
  Delivery call 2-4 hours
  Total lead time approx 8 weeks