The industry recognized “Working with the Analysts” training session and certification program.

Leads to the award of the Certified Industry Analyst Relations Professional qualification.


Best practice based methodology for team leaders and members — novice and experienced

  • Full day/eight hour curriculum presented by skilled trainer
  • Recognized and used by the world’s best AR teams
  • Course workbook and career enhancing certification


Complete curriculum

  • Analyst landscape and analyst firm taxonomy
  • How and why to work with the analysts
  • Targeting and alignment
  • Interaction best practices
  • Building the perfect pitch
  • Planning and managing meetings
  • Sharing Intelligence – a two-way street
  • The Analysts and Product Development
  • Doing Business with Analyst Firms
  • Measuring AR Success




Registration Link


Jan 18th

Palo Alto – Sheraton

Register HERE

Feb 15th

Austin – Omni Downtown

Register HERE

Mar 14th

Dallas – Venue TBA

Register HERE

Apr 26th

Palo Alto – Sheraton

Register HERE

May 17th

Orange County – Venue TBA

Register HERE

Jun 14th

Boston (Cambridge) Royal Sonesta

Register HERE


* All US events start at 7.30 a.m for 8.00 a.m. and finish 3.30 to 4.00 p.m.

E-mail details HERE