The industry recognized “Working with the Analysts” training session and certification program.

Leads to the award of the Certified Industry Analyst Relations Professional qualification.


Best practice based methodology for team leaders and members — novice and experienced

  • Full day/eight hour curriculum presented by skilled trainer
  • Recognized and used by the world’s best AR teams
  • Course workbook and career enhancing certification


Complete curriculum

  • Analyst landscape and analyst firm taxonomy
  • How and why to work with the analysts
  • Targeting and alignment
  • Interaction best practices
  • Building the perfect pitch
  • Planning and managing meetings
  • Sharing Intelligence – a two-way street
  • The Analysts and Product Development
  • Doing Business with Analyst Firms
  • Measuring AR Success


2017 — NEW Schedule




Registration Link


North America

Nov 15th

Boston (Cambridge) Royal Sonesta

Register HERE

Dec 14th

Austin – Omni Downtown

Register  HERE


* All US events start at 7.30 a.m for 8.00 a.m. and finish 3.30 to 4.00 p.m.

E-mail details HERE