FARNET MEMBER

Mary McCahon

Mary McCahon

Builds AR programs that work across the full communications stack.

Builds AR programs that work across the full communications stack.

EXPERIENCE

EXPERIENCE

30 years in marketing and communications

30 years in marketing and communications

NOTABLE ENGAGEMENTS

NOTABLE ENGAGEMENTS

Verint, AWS

Verint, AWS

MARKET BREADTH

MARKET BREADTH

AI, cloud, cybersecurity, public sector, education, CX, communications platforms

AI, cloud, cybersecurity, public sector, education, CX, communications platforms

ABOUT

Built for the comm stack

Mary spent three decades in marketing and communications before AR became her focus. That breadth shapes how she runs analyst relations — proactive, tied to revenue, and built to move alongside PR, executive comms, and the rest of the stack.

Most recently, she led AR at Verint as Senior Director, building a proactive program tied to revenue and sales priorities — work that helped drive a 91% year-over-year increase in coverage, including the company's largest Engage Analyst event. Before Verint, she led AR at AWS across AI, security, public sector, and partner programs, and ran the analyst event programs at re:Invent.

What she brings is connection. Between AR and the rest of communications, between coverage and revenue.

Mary works through FARNet as a Senior AR Strategist.

EXPERIENCE

Track record across communications

Senior Director of Analyst Relations at Verint

Built a proactive AR program tied to revenue and sales priorities, driving a 91% year-over-year increase in coverage and leading the company's largest Engage Analyst event.

Led AR at AWS across AI, security, public sector, and partner programs

Built relationships with major and boutique analyst firms and orchestrated large-scale analyst event programs at re:Invent.

Cross-functional communications leadership

Three decades spanning analyst relations, public relations, executive communications, crisis communications, and thought leadership.

ENGAGEMENT MODEL

How FARNet works.

Match

You bring the need. We surface the right members and you choose who fits.

Engagement

The member scopes the work and runs it with you directly. KCG handles contracts, PO, and payment.

Wrap

At completion, KCG runs a vendor satisfaction review. Honest feedback for the member. A clean record for you.

TALK TO KCG

Think Mary might be the right fit?

Tell us about your situation. We'll let you know if this is the right match, or point you toward a better one.

Talk to KCG