WHAT IS FRACTIONAL AR?
Senior AR expertise, on your terms.
Fractional AR means bringing senior-level analyst relations expertise into your organization without a full-time hire. FARNet members work as independent contractors, engaged on your terms, scoped to your needs, and ready to contribute from the first conversation.
It's not a workaround. For many companies, it's the right structural decision.
WHY IT WORKS
Four reasons it works.
Fast time to value
FARNet members know how analyst ecosystems operate. They come in oriented, ask the right questions, and start contributing from the first week — without the onboarding overhead of a new hire.
On demand AR problem solving
AR demand isn't constant. Fractional engagements let you scale support around product launches, funding events, major reports, or transitions — without carrying permanent headcount through quieter stretches.
Lean and smart engagement model
You're paying for expertise applied to specific outcomes — not a fully-loaded salary and benefits package. That's not a discount. It's a better allocation.
AR Force Multiplication
FARNet members are backed by KCG's methodology and platform. Results oriented and outcome based. Experienced judgment, conflict-free — applied directly to your situation.
FARNet
Welcome to FARNet
A Network of Experienced AR Leaders, Delivered When and Where You Need Them
Analyst Event and Summit Planning and Execution
Strategy through on-site execution, without overtaxing your team.
Organizational Continuity
Maintain AR team stability in times of change
Internal Stakeholder Alignment
Integrate AR with sales, marketing, and executive messaging.
Product Launches and Expansion
Maintain AR team stability in times of change
Piloting an AR Function
Prove the value of new AR roles within a growing AR team.
Regional and Geographic Coverage
EMEA, APAC, and LATAM specialists who know the local analyst dynamics.
Changing Analyst Perception
Prove the value of new AR roles within a growing AR team.
Major Analyst Report Life Cycle Management
Position for new categories or improve standing in key evaluations.
AR Launchpad
Launch with structure, relationships, and a clear point of view.
Jumpstart AI
Quickly evaluate AI use cases and integrate them into your AR workflows.
Peer review evaluation strategy and management
Peer review program frameworks, processes, templates that are proven to drive positive outcomes
Outsourced AR Operations
Experienced professionals who can deliver economies of scale and improve efficiencies in AR processes.
WHY FARNET
Built for both sides of the engagement.
KCG built FARNet to create better access between organizations and proven fractional AR professionals. The talent was already there. What the market needed was a trusted way to match the right experts to the right engagements, reduce risk on both sides, and handle the operational lift that can slow good work down.
For clients, FARNet provides access to experienced AR leadership backed by KCG’s strategic knowledge, market perspective, and administrative support. For members, it provides the structure and resources of an established network without taking away their independence.
That balance is what makes FARNet work. Clients get confidence. Members stay focused. Neither side has to compromise.
Ready to talk fractional AR?
Tell us what you're working on. We'll match you with the right FARNet member, or recommend something else if it's a better fit.