FARNET MEMBER
ABOUT
Built for analyst evaluations.
Gordon works with enterprise software, SaaS, and hardware companies in markets where analyst evaluations shape buyer perception. Magic Quadrants, MarketScapes, and the briefings that lead into them.
His approach connects product, marketing, and sales priorities into a unified narrative, then brings discipline to the way that narrative gets delivered to analysts. He's led AR programs at PTC, Schneider Electric, Dassault Systèmes, and ServiceMax, and has spent 25+ years across marketing, PR, and AR. Long enough to know which AR processes are worth keeping and which ones hold programs back.
What he brings is sharpness. The kind that makes analysts immediately recognize what makes a vendor different.
Gordon operates independently as GB Marketing & Communications and partners with KCG through FARNet.
EXPERIENCE
Track record under pressure.
Led AR at major enterprise organizations
Built and scaled programs at PTC, Schneider Electric, Dassault Systèmes, and ServiceMax. Companies where AR has to perform under pressure.
Specialist in comparative analyst evaluations
Hands-on with Gartner Magic Quadrants, IDC MarketScapes, and the submission cycles behind them. The work that decides where vendors land in the reports buyers actually use.
Aligns the narrative across product, marketing, and sales
Connects internal priorities into one story, then brings discipline to make sure analysts hear it the same way every time.
THE PRACTICE
GB Marketing & Communications
Gordon's independent practice, focused on AR strategy and narrative alignment for enterprise software, SaaS, and hardware vendors.
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ENGAGEMENT MODEL
How FARNet works.
Match
You bring the need. We surface the right members and you choose who fits.
Engagement
The member scopes the work and runs it with you directly. KCG handles contracts, PO, and payment.
Wrap
At completion, KCG runs a vendor satisfaction review. Honest feedback for the member. A clean record for you.
TALK TO KCG
Think Gordon might be the right fit?
Tell us about your situation. We'll let you know if this is the right match, or point you toward a better one.
Talk to KCG