FARNET MEMBER
ABOUT
Two sides of the analyst equation.
Joyce Tompsett helps technology companies turn complex innovation into clear market narratives and build AR programs that earn lasting analyst credibility. She works with executives to identify the right analysts, sharpen positioning, and translate analyst feedback into market intelligence that shapes strategy.
She has spent 30+ years on both sides of the table. As an industry analyst, she covered enterprise software and hardware markets at firms including Freeform Dynamics, Sageza, Aberdeen Group, and Business Research Group. As an AR practitioner, she built and scaled programs at EMC, Dell, GitLab, Digital.ai, and most recently Celigo.
At Celigo, she shaped analyst perception around intelligent integration, agentic AI, unified commerce, and emerging standards such as Model Context Protocol. At GitLab and Digital.ai, she led visibility and positioning across DevOps, Agile, value stream management, and platform engineering.
Through FARNet, Joyce partners with companies that need senior AR strategy without a full-time hire, embedding directly to strengthen analyst relationships and translate engagement into strategic impact.
What she brings is the analyst's eye and the practitioner's discipline, applied to the categories that are still being defined.
Joyce works through FARNet as a Senior AR Strategist.
EXPERIENCE
Track record across both sides of the analyst table.
Led analyst relations at Celigo
Shaped analyst perception around intelligent integration, agentic AI, unified commerce, and emerging standards such as Model Context Protocol.
Built and scaled AR at GitLab and Digital.ai
Established visibility and positioning across DevOps, Agile, value stream management, and platform engineering during high-growth phases at both companies.
AR leadership at EMC and Dell
Held AR roles inside two of the largest enterprise infrastructure businesses, working analyst engagement at global scale across hardware and software portfolios.
Industry analyst at Aberdeen Group and Freeform Dynamics
Covered enterprise software and hardware markets as an analyst before moving to the practitioner side, giving her direct insight into how analyst opinion is formed.
ENGAGEMENT MODEL
How FARNet works.
Match
You bring the need. We surface the right members and you choose who fits.
Engagement
The member scopes the work and runs it with you directly. KCG handles contracts, PO, and payment.
Wrap
At completion, KCG runs a vendor satisfaction review. Honest feedback for the member. A clean record for you.
TALK TO KCG
Think Karsten might be the right fit?
Tell us about your situation. We'll let you know if this is the right match, or point you toward a better one.
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