FARNET MEMBER

Marie Rotter

Marie Rotter

Builds AR programs that translate complex technology into market position.

Builds AR programs that translate complex technology into market position.

EXPERIENCE

EXPERIENCE

Senior AR & communications leader

Senior AR & communications leader

NOTABLE ENGAGEMENTS

NOTABLE ENGAGEMENTS

Worldpay, Lumen, Coalfire

Worldpay, Lumen, Coalfire

MARKET BREADTH

MARKET BREADTH

Cybersecurity, fintech, B2B SaaS, payments, telecommunications

Cybersecurity, fintech, B2B SaaS, payments, telecommunications

ABOUT

Built for the technical narrative.

Marie works with technology companies in markets where the technology itself is hard to evaluate. Cybersecurity, fintech, and B2B SaaS. The analyst layer is what turns capability into credibility, and that is where Marie operates.

She's built and scaled AR functions for Worldpay, Lumen, and Coalfire, increasing share of voice for major global brands. She quarterbacks comparative evaluations end-to-end (Magic Quadrants, Forrester Waves, IDC MarketScapes) and maintains direct relationships with senior analysts at Gartner, Forrester, and IDC.

What she brings is translation. Technical complexity in, clear market position out.

Marie operates as Flywheel Interactive and partners with KCG through FARNet.

EXPERIENCE

Track record in technical industries.

Built and scaled AR functions for global brands

Stood up AR programs at Worldpay, Lumen, and Coalfire, building share of voice for some of the largest names in cybersecurity, fintech, and B2B SaaS.

Quarterbacks comparative analyst evaluations

Manages Magic Quadrants, Forrester Waves, and IDC MarketScapes end-to-end. From messaging and project plans to executive pitches.

Direct relationships with top industry analysts

Works with senior analysts at Gartner, Forrester, and IDC. Trust built through years of consistent, credible engagement.

THE PRACTICE

Flywheel Interactive

Marie's AR practice, working with technology companies in cybersecurity, fintech, and B2B SaaS.

Learn more

ENGAGEMENT MODEL

How FARNet works.

Match

You bring the need. We surface the right members and you choose who fits.

Engagement

The member scopes the work and runs it with you directly. KCG handles contracts, PO, and payment.

Wrap

At completion, KCG runs a vendor satisfaction review. Honest feedback for the member. A clean record for you.

TALK TO KCG

Think Marie might be the right fit?

Tell us about your situation. We'll let you know if this is the right match, or point you toward a better one.

Talk to KCG