FARNET MEMBER
ABOUT
Built for the Latin American market.
Wallace works with technology companies expanding into or scaling within Latin America. Markets where global AR playbooks don't always translate, and where regional analyst coverage shapes whether buyers take notice.
He's spent 20+ years in Latin American communications, with in-house and agency work for global vendors like AWS and Equinix, and currently leads the AR practice at ABCW. His relationships with Gartner, IDC, and the analysts who actually cover the region run deep. He works in English, Portuguese, and Spanish, so the same message lands the same way across markets that don't behave the same way.
What he brings is fluency. Cultural, linguistic, and analyst-side.
Wallace is Partner & AR Practice Lead at ABCW and partners with KCG through FARNet.
EXPERIENCE
Track record across the region.
Built AR programs at AWS and Equinix
In-house and agency work for global vendors, taking AR programs from the ground up and connecting them to the Latin American market.
Manages relationships with regional analysts
Deep, working relationships with Gartner, IDC, and other firms covering the LatAm market.
Trilingual delivery across English, Portuguese, and Spanish
Keeps vendor messaging consistent across markets that don't behave the same way.
THE AGENCY
ABCW
A Brazilian communications agency where Wallace leads the AR practice for technology vendors operating across Latin America.
Learn more
ENGAGEMENT MODEL
How FARNet works.
Match
You bring the need. We surface the right members and you choose who fits.
Engagement
The member scopes the work and runs it with you directly. KCG handles contracts, PO, and payment.
Wrap
At completion, KCG runs a vendor satisfaction review. Honest feedback for the member. A clean record for you.
TALK TO KCG
Think Wallace might be the right fit?
Tell us about your situation. We'll let you know if this is the right match, or point you toward a better one.
Talk to KCG