Understanding the Forces Behind Analyst Influence

Decades of observation, captured and organized into a living body of work. Each article draws from a deeper system of research, experience, and continuous market analysis—surfacing what actually drives perception and decision-making.

Insights from Decades of Observation

Focused perspectives on analyst behavior, vendor dynamics, and the signals shaping enterprise decisions.

The Paid Information Effect

The Reason Why Gartner is Gartner and why paid analyst research, especially from Gartner, carries more trust and influence than free content in enterprise IT decisions, and how it shapes what organizations actually buy.

The State of the SPA Market

Avasant, Everest, and ISG Reshape the Battleground for Vendor Influence in Outsourcing and Services and how sourcing and procurement advisors shape deal flow, pricing, and vendor selection in ways traditional analysts do not.

Vendor Myopia

A Clinical Diagnosis for AR Pros Treating Gartner-Induced Stress and why AR teams misread Gartner by focusing on vendor friction instead of buyer influence.